After coaching soccer in the UK and the US, Adam moved to Nairobi, Kenya in 2011 and worked with sport for social change NGO Vijana Amani Pamoja. From there, he began volunteering with Coaches Across Continents (CAC) in Kenya. While completing an MBA in International Sports Management in the UK in 2013 he took on an internship project with CAC before coming on board full-time. Adam is responsible for CAC's corporate & foundation team which manages all of the organizations strategic business partnerships including with brands such as ESPN, Nike, Bloomberg, Michael Johnson Foundation, Soccerex and Saeta Internacional.